Large selection of bourbons and whiskeys.

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A decade ago, the American whiskey industry was flat on its back, having suffered decades of weak sales and underinvestment. Today, though, bourbon — the corn-based, barrel-aged spirit that accounts for the vast majority of the whiskey made in America — is everywhere, from Mad Men to the wet bars of C-level office suites, feeding a global ecosystem of tourism, whiskey bars, cocktail competitions, and craft distilleries. The most coveted drink on Wall Street is no longer a Screaming Eagle Cab or a 40-year-old Glenfiddich, but the 23-year-old bourbon from Pappy Van Winkle, which is so rare that it can retail for up to $3,500.  Source:

“It used to be that bourbon was the older-guy-smoking-his-cigar kind of profile,” says Greg Fischer, the mayor of Louisville, whose city has benefited enormously from the bourbon boom. Last year tourists from all 50 states and 50 countries came through town to visit distilleries; while in Louisville, they spent millions on local restaurants, bars, and hotels. And it’s not just retirees making the trip, says Fisher. “Now it’s younger people, hipper people” — attracted to it, ironically, because it recalls an older era, a time somehow more authentic than ours.